Bulat Utemuratov Charity Foundation
Client: Bulat Utemuratov Foundation
Communications Manager: Yerkin Uderbay
Communications Coordinator: Almira Kozhakhmetova
Agency: RA Kombinat
Creative Director: Nikita Yermolayev
General Producer: Yelena Dmitriyeva
Producer: Taisiya Samoilova
Copyrighters: Rassul Abidov, Aigerim Duisenova
Site Assistant: Elmira Baidoldinova
Make-up artist: Vera Dushina
Emocean
Director and Art Director: Yana Tyulkina
Producer and Art Director: Dmitry Kolodin
Stage Directors: Dmitry Zaretskiy, Sergey Lebedev, Mikhail Lazarev, Sergey Dmitriyev, Pavel Larionov, Timur Dauytbayev
Cameraman: Bakhtiyar Sadykov
Gaffer: Aleksander Kvasov
Rent-A-Film
1AC: Aleksandr Kostanidi
Opticsman: Nikolay Mitryasov
Lampmen: Ruslan Salamov, Yuriy Shiryaev, Viktor Startsev
Cart mechanics: Alexander Gura, Sergey Permyakov
Octopus.kz
Post-production Producer: Arkadiy Khwan
Editing: Timur Kadralov
Script: Valentin Popov
Production: Yesterday
Colorgrading: Ruslan Mukhambetov
Equipment provided by Rent-A-Film
BACKGROUND
Case:
April 2 is the World Autism Awareness Day. The sooner parents learn that a child has this disorder, the more effectively he/she can adapt to independent live. Autism is not treated, because it is a neurological feature - but people can learn to live with it.
Fact:
Children with autism dwell on certain things, it is easier for them to focus.
IDEA AND STRATEGY
Concept:
to show real children who have learned to live with autism spectrum disorder, through their peculiarities. Someone listens to one song for years, someone is focused on the multiplication table - otherwise they are just kids. Thus we showed that these are the only things that distinguish them from other children, because they discovered signs of autism in themselves early.
Execution
We invited 3 kids over who attend autism centers of the foundation, and we showed their hobbies-fixations that help them cope with stress and distinguish them from neurotypical children. The whole stage scenery was constructed in 1 day.
RESULTS
Today, the video hit a total of more than 400,000 views in the official communities of the brand and popular VK and Instagram public pages.
Publication date: 02/04/2019
Media channel: YouTube