Ordinary life of extraordinary children


Bulat Utemuratov Charity Foundation

Рабочая группа

Client: Bulat Utemuratov Foundation
Communications Manager: Yerkin Uderbay
Communications Coordinator: Almira Kozhakhmetova

Agency: RA Kombinat
Creative Director: Nikita Yermolayev
General Producer: Yelena Dmitriyeva
Producer: Taisiya Samoilova
Copyrighters: Rassul Abidov, Aigerim Duisenova
Site Assistant: Elmira Baidoldinova
Make-up artist: Vera Dushina

Director and Art Director: Yana Tyulkina
Producer and Art Director: Dmitry Kolodin
Stage Directors: Dmitry Zaretskiy, Sergey Lebedev, Mikhail Lazarev, Sergey Dmitriyev, Pavel Larionov, Timur Dauytbayev
Cameraman: Bakhtiyar Sadykov
Gaffer: Aleksander Kvasov

1AC: Aleksandr Kostanidi
Opticsman: Nikolay Mitryasov
Lampmen: Ruslan Salamov, Yuriy Shiryaev, Viktor Startsev
Cart mechanics: Alexander Gura, Sergey Permyakov

Post-production Producer: Arkadiy Khwan
Editing: Timur Kadralov
Script: Valentin Popov
Production: Yesterday
Colorgrading: Ruslan Mukhambetov

Equipment provided by Rent-A-Film



April 2 is the World Autism Awareness Day. The sooner parents learn that a child has this disorder, the more effectively he/she can adapt to independent live. Autism is not treated, because it is a neurological feature - but people can learn to live with it.

Children with autism dwell on certain things, it is easier for them to focus.


to show real children who have learned to live with autism spectrum disorder, through their peculiarities. Someone listens to one song for years, someone is focused on the multiplication table - otherwise they are just kids. Thus we showed that these are the only things that distinguish them from other children, because they discovered signs of autism in themselves early.

We invited 3 kids over who attend autism centers of the foundation, and we showed their hobbies-fixations that help them cope with stress and distinguish them from neurotypical children. The whole stage scenery was constructed in 1 day.

Today, the video hit a total of more than 400,000 views in the official communities of the brand and popular VK and Instagram public pages.

Publication date: 02/04/2019

Media channel: YouTube