Director - Ivan Proskuryakov
Producer - Bekzod Abduvaliev
Executive producer / 1AD - Valeria Popova
Director -Ivan Proskuryakov
Dop - Andrey Skripnik
Production Designer - Daniil Zupnik
Casting - Bahtier Raimzhonov
Service Manager - Kamila Mevlyudova
Editor - Xojiakbar Lutfullakhodjayev, Aydos Kenzheev
Ishonch is a large chain of hardware stores in Uzbekistan.In honor of the celebration of 12 years since the foundation the client came with a request to convey that if for someones 12 years is a lot, and forthe company it is only the beginning of the journey.
We drew a parallel of 12 years store life with the year by year life of growing child.
Because for him 12 years is also only the beginning of the journey.
The arch in the national identity symbolizes the transition from one age to another.
To move the camera from arch to arch, we designed a custom trolley so that the camera could pass through narrow spaces. We had only three attempts to shoot, as children from one to 12 years old had to play their roles in synchrone.
As a result, we got a video in which we showed the growing up child from 1 to 12 years old in one frame and how throughout his life he is surrounded by equipment or products that can be purchased at Ishonch.