Gross - Insurance against all cases



Рабочая группа

Creative agency - Synthesis
Director - Ivan Proskuryakov, Bogdan Frolov
1AD - Bekzod Abduvaliev
Dop - Andrey Skripnik
Producer - Lidia Egay
Location manager - Muzaffar Yusupov, Azam Mirvohidov
Production Designer - Temur Hasanhojaev
Casting - Asya Osipyants
Admin - Kamila Mevlyudova
Editor - Khodjiakbar Lutfullakhodjayev


A task: A promotional video for the insurance company Gross, in which we needed to show how far fear and panic can lead people if they do not have insurance. Solution: For shooting, we involved stuntmen to show the most epic moment of the video - a car overturn. The stuntman was able to complete the trick on the third take. In addition, it was important to preserve the effect of increasing dynamics and tension in the video. Result: It took two days of filming to end up with a 1 minute video that shows people's biggest travel fears and how the brand can address them.