UDEA
Project Team:
Director - Ivan Proskuryakov
Producer - Bekzod Abduvaliev
Dop - Vladimir Shiyan
Dop Movi - Ilya Vdovenko
1AD - Mina Hlechyan
Project Manager - Valeria Popova
Production Designer - Dania Zupnik
Illustrator - Ekaterina Timofeeva
Casting - Angelina Abduvalieva
Location manager - Muzaffar Yusupov
Editor - Xojiakbar Lutfullakhodjayev
A task:
UDEA is a newly founded university in Uzbekistan that needed to declare itself. The advertisement was aimed at potential students who, by the time of school graduation, are very often in doubt about being afraid to make the wrong choice for their future.
Solution:
In the video, we showed all the fears and doubts that overcome students. And in order to visually hook the viewer, we decided not to show the usual locations, but showing the story through finished details that reflect the thoughts of the characters.
The entire artistic part was drawn by hand. The difficulty in the implementation was to choose the correct perspective of the frame, build the frame by the millimeter, combine everything from the close-up into a general one.
Result:
The result was a video with a small development budget, but with a visually distinctive approach that conveyed the context and thoughts of future students.
https://youtu.be/VlOaiZb4Nv8