Antibody Jewelry
Клиент
Public interest
Рабочая группа
McCann Almaty:
Sergey Remele
Tanya Dunaeva
Задача
Situation:
Nowdays people spend a lot of time, effort and money on their
appearance and beauty. Luxury fashion brands, jewelry, plastic surgery.
But when it comes to really important things like health and especially, vaccination, there are a lot of questions and rejection.
Idea:
Show people that the most valuable jewelry for their body is actually free.
Solution:
We visualize real antibodies in the form of jewelry that will adorn different people.
