Beeline People
Клиент
Beeline Казахстан
Рабочая группа
Client: Beeline Kazakhstan
Developer Relations Manager: Kristina Nikulina
HR Brand Manager: Altynai Dzhumasheva
Agency team
Creative Director: Alena Che
Art Director: Assiya Tulesheva
Content Director: Olessya Shaposhnikova
Project Manager: Aliaksandra Kuliayeva
Copywriter: Alisher Alimov
Designer: Alena Gavrish
Задача
Challenge
To develop content strategy aimed at two groups of target audience: potential and current employees
Solution
We communicate core values of Beeline: openness, progressiveness, and desire to develop the brand and the world and become a “friend” brand on social media
Execution
Live and useful content, memes, employees’ career stories, interaction in stories
Results
Responses to vacancies published on social media increased by 55%
ER 2%
ERR 5,5%
RR 36,42%
https://www.instagram.com/beeline.people/
