KOMPOTAY
Agency:
Nail Muratov - Creative Director
Sergey Alexanin - Creative Group Head
Art Director - Vladimir Chetvertikov
Creative team - Vyacheslav Ligay, Roman Shakhbalayev
Account Director - Yelena Brazhnikova
Situation
Adults are often stressed: work, home, lots of different errands and everyday problems. And sometimes we really want to feel safe and return to our carefree childhood.
Task
To show adults that Kompotay is grandma's natural compote, the same that was made for us in our childhood. And even if you don't have an opportunity to stop by your granny, it's not a problem. Your favorite compote made according to the special recipe will be waiting for you in any store of your city.
Solution
We shot a video where even the harshest and most serious adults become cute and gentle children when they taste grandma's compote. After all, it is impossible to remain strict when you are being treated with such warmth.