ABAY KAZAKH STATE ACADEMIC OPERA AND BALLET THEATER BRANDING
Клиент
Kazakh National Theatre opera and ballet.
Рабочая группа
Creative Director: Nail Muratov
New Bussines Director: Artur Karabajak
Art Director, composer: Renat Poposhev
Designer : Oksana Harechko
Motion designer : Vyacheslav Ligay
Designer: Yerkebulan Kaliyev
Designer: Adel Makhat
Copywriters: Nikolay Skoda, Dmitry Larionov, Roman Shakhbalaev
General Director: Dmitry Volkov
Задача
Brief
The main and oldest opera and ballet theatre in Kazakhstan lived without its own identity for almost 90 years. For decades, its visual style was sporadic and did nothing to help it stand out among other theatres.
Strategy
Most of theater logos are similar to each other since they use building façades in their brand style. We decided to do different and better: instead of depicting the external façade, we chose to display the interiors of the theater and turned them into hand-made lettering. And as the main sign, we took the contour of the building and amalgamated it with a Kazakh ethnic pattern.
