We are experimenters
Клиент
Pernod Ricard
Рабочая группа
Client: Absolut
Head of Digital Marketing: Rustam Ayupov
Senior Brand Manager: Ainur Umirova
Junior Brand Manager: Lamira Baizhumanova
Brand Ambassador: Nikolay Pozdeyev
Agency team
Creative Director: Alena Che
Content Director: Olessya Shaposhnikova
Art Director: Assiya Tulesheva
Project Manager: Anton Samsonov
Copywriters: Alua Ikhsanova, Akbota Yerden
Designer: Alena Gavrish
Задача
Challenge
We aimed to support and strengthen Absolut’s presence as a creative brand at the local market. Our end goal – to increase customer loyalty.
Solution
To build a strong connection between the brand and local art we created a media platform, community of creators from Kazakhstan in Instagram, called “We Are Experimenters”.
Execution
We share the stories of local experimenters: aspirations, achievements, challenges and probblems. Our heroes are 3D-artist, digital fashion designer, director, AR-developer etc.
We create memes, pop-culture references and jokes. For visual content we create signature 3Ds, animation, illustrations and photoshoots.
Results
Organic Growth
4 432 331 Cumulative Reach
6 580 830 Cumulative Impressions
3,04 Engagement Rate (+25,64 growth)
50,17% Reach Rate (+31,86% growth)
https://www.instagram.com/weareabsolut/
