Art-direction: Azizbek Umaraliev, Artyom Golubev
Design: Artyom Golubev, Kamilla Khairullina, Ismoilkhon Khusniddinov
Obi Hayot is a bottled drinking water manufacturer with a fifty-year history. The project originates in the crystal clear springs of the Ferghana Valley.
To create a design that reflects the strength of manufacturing tradition, while conveying the spirit of modernity and technology, and also the key advantages of the manufacturer — natural strength, health benefits and consistently high quality.
Space Marketing specialists developed a product design — glass containers and package design. The work is done in 3D. The color palette is restrained and warm, the central composition is occupied by mountains, representing the inexhaustible force of nature, which laid the foundations of this product.