Birinchi Factory
Bekzod Abduvaliev - Film DIrector, Cinematographist, Editor
Sarvar Tukhtaev - Second Director
Sadyk Tuychiev - Producer
Uzbek company Bars Tires, which specializes in the production of automobile tires, requested to create a video that would show their own individual tread pattern. All the shots were asked to be completely live, without using computerized 3D animation.
Usage of a macro lens made it possible to capture the detailed work process of the equipment both inside the plant and the sharp shots of the tire itself.