Tashkent Pipe Plant
ROCKET Digital Agency:
Rustam Makhamadjanov
Pavel Kim
Malika Isakova
Kamila Panayeva
Azizbek Sayidov
Video Production - SPRLD Production
In Uzbekistan, brands love to share their successes. But for an ordinary person, it is difficult to imagine - how much is it really?
Tashkent Pipe Plant decided to demonstrate how many pipes were produced during the reporting year.
The total length of all produced pipes was decided to be shown as one long pipe - the Longest Pipe in History!
To increase an interest, we launched a contest with a total fund of 5,000,000 soums - you need to count the number of logos on pipes and get a prize!
Indicators
The total coverage of the project is 430,000 people
Viewed Stories – 32 214
Total Stories View Time – 134 hours 22 minutes
Growth in average views per 1 Stories - + 38.7%