Bus Stops Of Goodness
Клиент
The Coca-Cola Company
Рабочая группа
McCann Almaty
General Manager - Elvira Shaiken
Creative Group Head - Azatkhan Uxikbayev
Art Director - Sergey Starykh
Designer - Nelli Orazbaeva
Creative Consultant - Mikael Karapetian
DTP Department Director - Igor Karinyan
Account Director - Gauhar Dzhambayeva
Account Manager - Kamila Tassymbekova
Account Manager - Aliya Akhmetova
The Coca-Cola Company
IMC Director, TCCA BU - Aylin Kosova Bilgin
IMC Manager, TCCA BU - Venüs Özdemir
Connections, Sponsorships & Partnerships Manager, TCCA BU - Nazlı Berberoğlu
Senior Content Excellence Manager, TCCA BU - Melis İnceer
CCTM Brand Director, TTCA BU - Yiğit Yokuş
CCTM Marketing Manager, Central Asia - Kamilla Özkan
CCTM Senior Brand Manager, Kazakhstan - Rustam Gabaydullin
UM
General Manager - Alina Tursunova
Outdoor Manager - Nataly Shaporova
RTS Decaux
Sales Manager - Anatoliy Mun
Задача
Situation:
The New Year period is a time of festive rush, in which any of us can easily forget to refill the balance of the bus card and miss precious time with our loved ones. At the same time, Coca-Cola, the brand that unites people all over the world, launches a global New Year's campaign with an appeal to share goodness for free.
Idea:
Bus Stops of Goodness - is a place where everyone can share the road trip with those who need it more or get help to themselves by attaching the bus card to the lightbox.
Result:
More than 1,000 people were not indifferent to the opportunity. As a result, the number of trips shared exceeded the number of trips received, which means that Coke could melt the ice between people and made them closer to each other.