Halyk Bank
Agency
Chief Creative Officer: Alexey Leybovich
Creative Director: Daria Onishenko
Copywriters: Sergey Filipchenko, Denis Babkov
Art direction: Roman Mirzaev, Roman Tabachi
Account manager: Maria Kondratyeva
Client
Head of Advertising Development Division: Mamekov Ramil
Senior Brand Manager: Malika Turdaliyeva
Production studio:
Producer: Akzhan Oxykbayeva
Producer: Adil Kaliyev
Director: Arman Abdrassul
100 years of Halyk Bank - major national bank of Kazakhstan.
Main objective:
To convey the bank’s mission and rich history to the country’s residents, linking innovation with loyalty to traditions, and strengthening the bank’s connection with the people of Kazakhstan.
Solution:
The video “Halyk. The values” plays on warm memories of the past and tender moments of the present. Time draws parallels between the past and the future, showcasing enduring values in a changing world. The video seamlessly integrates a range of services from Halyk Bank’s ecosystem.