AYVA
SMM-manager: Saikal Toktogulova
Designer: Marsel Arystanbekov
Photograph: Almaz Shamshidin uulu
Model: Altynai Apazova
According to statistics every second woman in Kyrgyzstan was subjected to physical or psychological abuse.
“Girl in Red” is social project. Main goal is actualize this problem and create platform to share stories and opinions.
In order to change the situation, women must not be afraid to speak.
Legend about woman in red dress is popular in Kyrgyzstan. According tales, woman died after voilence against her and came back to revenge.
We used storytelling as effective tool of engaging users.
Someone’s story always can be inspiration to be free and strong.
Dicsover @redgirlkyrgyzstan in Instagram from first post to last one (https://www.instagram.com/redgirlkyrgyzstan/).