Notice, I exist!
Клиент
Hayot
Рабочая группа
Art-direction: Azizbek Umaraliev, Artyom Golubev
Design: Kamilla Xayrullina, Artyom Golubev, Ismoilkhon Khusniddinov, Islom Baxromov
Задача
Problem:
"Hayot" is the biggest homeless animal shelter in Central Asia with over 6000 dogs.
Although the shelter has existed for 5 years, the main problem is the lack of help from people and public awareness as the brand has no corporate colour, style, and the logo in black does not convey the kind and warm atmosphere of the place.
Solution:
- To realise the main goal of the shelter "Hayot" which is to reduce the number of homeless animals;
- To draw the attention of the residents of Uzbekistan to existing problem.
Result:
For the company "Hayot":
• A concise and memorable sign in the form of a dog was created, it would clearly convey the deep meaning that the problem with homeless animals is not immediately visible, but still exists.
• A following slogan was developed: "Notice, I exist! We are here!"
We revealed the idea of the project through a bright and modern identity to draw people's attention to such a significant problem as homeless animals.
