Almaty Marathon

Рабочая группа

Advertising Agency: McCann Almaty
General Manger: Vitalyi Slieptsov
Creative Director: Victor Pahovski
Creative Group Head: Sergey Remele
Copywriter: Darya Priyezzheva
Client Service Director: Svetlana Tishenko
Account Manager: Kamila Ospanova
Production: Sintez Studio
Director: Berke Shamshiden
DOP: Dastan Zhumagulov


Almaty Marathon is the largest running fest in Kazakhstan that brings together thousands of runners from all across Central Asia. But this year promises to be exceptional, as Almaty Marathon has accepted a strategy to truly become international!

To attract foreign runners, we've created an advertising campaign targeted at "marathon collectors." These are persons for whom participating in marathons is not only about the result but also about being part of an event, an opportunity to explore new countries and meet new people.

Through a series of short videos in a "mockumentary" style, we showcased such collectors – not the ordinary ones, but the extraordinary, who gather unique experiences and emotions that can only be found in a marathon.