White Suits Girls
Клиент
Azercell & Azerbaijan Judo Federation
Рабочая группа
Advertising Agency: Endorphin, Baku, Azerbaijan
Production Company: PicMus, Baku, Azerbaijan
Executive Creative Director: Orkhan Kerimov
Project Director: Farhad Shabanov
Account Director: Rabiyat Heydarli
Digital Group Head: Mushfig Shiraliyev
Head of Copywriting: Sabina Rustamli
Head of Design: Ramin Farzullayev
Digital Marketing Manager: Sahila Zeynal
Copywriter: Farid Asgerov
Designer: Anar Abasov
Motion Designer: Murad Mamedov
Developer: Kamran Baylarov
Director: Elkhan Jafarov
Producer: Rashad Karimli
Director of photography: Rauf Gurbanaliyev
Задача
"White Suits Girls" initiative, launched in Azerbaijan, creatively addressed the issue of child marriages by substituting the conventional white wedding dress with a white judo uniform. Through a compelling short film, this symbolic shift aimed to empower girls, enabling them to break free from early marriages and pursue their aspirations. The campaign garnered massive attention, with 8 million views in a week, 5 million organic reach, and 12 million organic impressions. Notably, the number of girls in judo doubled from 1067 to 2067 within a month, showcasing its remarkable success in preventing early marriages and promoting gender equality.
