Samsung Kazakhstan
Agency: Cheil Kazakhstan
Client: Samsung Kazakhstan
Production: Qara Studios
VFX/CG: Fusion Lab
Cheil Kazakhstan
Creative Director:
Nurlan Satarov
Copywriters:
Valeriy Volodin
Assiya Shaikenova
Art Directors:
Nurlan Satarov
Farkhat Omirbayev
Junior Art Director / Designer:
Arman Jumabayev
Account Executives:
Andrey Yankov
Antiga Babayeva
Producers:
Aida Grigoryeva
Maryam Ospanova
Samsung Kazakhstan
Head of HE Marketing:
Yevgeniya Volkova
Marketing specials:
Ruslan Bairamov
Qara Studios
Producer: Yevgeniya Moreva
Director: Adilet Abish
DoP: Madiar Satybaldiev
Music Composer: Dana Zulpylkar
Production Designer: Aliya Odinayeva
Style: Yevgeniya Artemova
Edit: Daniyar Ospanov
Cast:
Kamila Rakhmetulayeva
Arsen Imenov
Casting Manager: Aida Abayeva
MUA: Anjelika Kucherova
Hair stylist: Akmaral Maralbayeva
1AD: Arman Sandybayev
UPM/Location manager: Alexandr Tsvetkov
Assistant Producer: Kamilla Azhibayeva
Focus Puller: Amir Zarubekov
1AC:
Yessen Syrlybayev
Aleksandr Kostanidi
2AC:
Beksultan Bekturgan
Dastan Aralbayev
Gaffer: Sultan Kakimbekov
Electricians:
Alibek Ashimov
Kairzhan Kairtay
Aleksandr Permyakov
DIT:
Vyacheslav Kropachev
Daniel Kropachev
Supertechno Crane:
Berik Shintekov
Ashirbek Tugelbayev
Riggers:
Ruslan Podaruyev
Ruslan Faizulin
Craft: Ramil Malkeev
Administration:
Dmitriy Kastorskiy
Balashka
Maksat Ilakhunov
Sergey Golovashkin
Color: Daniyar Musin
Sound Design: Arsen Oganesov
Mix & Master:
Evgeniy Rukavichnikov
Denis Konoplev
Aleksandr Shevchenko
Storyboard artist: Chingiz Makanov
Backstage: Usen Seidullayev
VFX/CG: Fusion Lab
VFX Supervisor: Zhan Abdreyev
VFX Artists:
Maxim Chernykh
Ayan Zhansultanov
Denis Simon
Daulet Sarsembin
Simulation: @pantherafx
Animation: @motion_in_my_life
Brief
Neo QLED 8K TV and Q-Series Soundbars with Q-Symphony Technology create a single powerful sound and an immersive viewing experience.
With this unique technology, the TV speakers and the soundbar speakers work in sync to deliver pleasant surround sound and picture quality.
Solution
Cinematic video of demonstration the capabilities of a premium Neo QLED 8K TV with a Soundbar through dance – performed by Kazakhstani contemporary dancers.
Campaign
– YouTube
– Cinema, 2.39:1 Cinema Scope
– Instagram
– Retail Displays
– Retail on TV Screens
– Brandshop
– Landing Page
– Sales Promo
– E-Mail
– Display Ads
Results
The long-term impact on premium TVs and soundbars:
– Sales +94%
– Awareness +163%