Nike x Made by Dyslexia

Рабочая группа

Client: Nike x Made by Dyslexia
Agency: Cheil Kazakhstan

Creative Director: Nurlan Satarov
Copywriter: Ulyana Fatyanova
Art Directors: Nurlan Satarov, Yuliya Lissichkina
CGI: Nurlan Satarov
3D Asset: StudioAira!


On October 6th, World Dyslexia Awareness Day, Nike collaborated with the non-profit organization Made by Dyslexia to release an exclusive collection of sneakers.

The collection features four iconic shoes models and color combinations that are known to make reading easier for people with dyslexia. 20% of the profits from each pair of sneakers sold will go to the global charity Made by Dyslexia, which supports research and programs that help people with dyslexia reach their full potential.