Рабочая группа

Creative team:
Agency - Synthesis
Creative director - Farrukh Sharipov
Client server director (CSD) - Alina Mirzaeva
Copywriters - Sergey Gorobtsov, Shirin Yusopova
Designer - Timur Aitov, Artur Salamov
Account manager - Yulia Gerasimova

Abstract VS: production
Producer - Bekzod Abduvaliev
Director - Ivan Proskuryakov
1st AD - Lera Popova
DOP - Boris Litovchenko
Vhs operator - Khodzhiakbar Lutfullakhodzhaev
Line Producer - Kamila Mevlyudova
Production Designer - Helga Geller
Costume designer - Shakhnoza Muratova
Editor - Khodjiakbar Lutfullakhodzhaev
Color grading - CVET Color Grading Studio
Post-production manager - Karina Tadjieva
Sound engineer - Akbar Yusupov


Despite the heat, life in Uzbekistan is always boiling just like oil in a cauldron. In order not to get tired even in the hottest weather, there is cooling equipment from “Ishonch”. Summer in Uzbekistan is really hot, but it doesn't stop us from our usual activities: bazaars, weddings, construction sites.... Because we know how to cool down and not get tired!

In this video, we wanted to show the grueling summer heat and to wish you not to get tired from it (charchamang! means don't get tired in Uzbek).