Mirage of thirst
Клиент
The Coca-Cola Company
Рабочая группа
McCann Almaty
General Manager - Elvira Shaiken
Creative Director - Mikael Karapetian
Creative Group Head - Azatkhan Uxikbayev
Art Director - Sergey Starykh
Designer - Askar Sergaziyev
DTP department director – Igor Karinyan
TCCC Brands' Business Leader - Ayman Kapanova
Account Manager - Kamila Tassymbekova
The Coca-Cola Company
IMC Manager - Özlem Eren Hanoğlu
Content Excellence Manager - Nazlı Tüzüner
Connections, Sponsorships & Partnerships Manager - Nazlı Berberoğlu
Media Manager - Madina Akbiyeva
Marketing Director - Nisa Genc
UM
General Director - Dina Zhangabulova
Outdoor Manager - Nataly Shaporova
Strategic Planner - Maya Ibrayeva
RTS Decaux
Sales Manager - Anatoliy Mun
Задача
Situation:
When the heat goes beyond all limits, we don't just feel thirsty, but our brain really melts. At this moment, Sprite, being a brand on guard of freshness, is simply obliged to react gracefully at the speed of light.
Idea:
We created a print that convinces a feeling of a real mirage through an optical illusion and presented it in abnormal heat season.
