Aloqabank
Client: Alqabank
Director: Aisultan Seitov
DOP: Yuriy Lewandowski
Production: Creativity Studio
Creative Idea: Shakhrukh Nizamutdinov
Creative copywriting: Saima Djakhangirova
Art Direction: Alisher Ahmedov
Project management: Saima Djakhangirova
“Ideas should live!” // “Идеи должны жить!” - the promise of Aloqabank to entrepreneurs who need support to implement their ideas and initiatives.
Aloqabank, which has always served as the financial backbone of telecommunications and the internet in the country, is now supporting the IT direction. Now, Aloqabank's ecosystem helps ambitious and ideological people not only to get their businesses launched but also to digitize their processes.
Nodirbek Abdusattarov, a rising star of the world chess arena, took part in the creative campaign, that brilliantly coped with his role.
Problem:
The task was to communicate new brand positioning idea through brand manifesto TVC in collaboration with the signed ambassador - Nodirbek Abdusattarov, who is the world champion in rapid chess
Solution:
The task was to communicate new brand positioning idea through brand manifesto TVC in collaboration with the signed ambassador - Nodirbek Abdusattarov, who is the world champion in rapid chess
We decided to show a phylosophical parralel between chess figures and ideas. The main message was “whatever is the idea (or chess figure), big or simple or unique, they mean nothing without actions.”
Results:
Reach - 1 703 417
ER - 3,6%