NRG Uzbekistan
Agency - Meraki:
Creative director - Zokir Khasanov
Chief of the project: Igor Kim
SMM manager: Yasmina Makhamedova
Designer: Anna Kovalenko
Editor: Aleksey Ten
Influencer - Akmal Bayramov
Musical group - Muzikaki
Challenge:
Increasing the awareness of the company's new project - NRG U-TOWER in the digital space.
Solution:
We decided to collaborate with the singer - Akmal Bayramov and his group MUZIKAKI.
The guys became popular in Uzbekistan and other CIS countries thanks to their videos, in which they sang songs at a construction site and used the image of simple hard workers.
We offered Akmal to become our “builder” and show his performances at our facilities.
Results:
In a matter of days, this collaboration went viral on social networks and scattered across news outlets. We have over 300k views on Instagram and over 4m on YouTube. Thanks to joint videos, our YouTube audience has increased by 13,000 subscribers.