Buzzon
Raim Dadybayev - strategy
Viktor Nemchenko - creative director
Maxim Anapyanov - film editor
Anton Fedishin - art direction
Konstantin Nagayev - copywrite
Nikolay Petrov - project management
Miras Orazbekov - game screensaver
Dilyara Sharipova - video editing & motion design
PROBLEM: only 13% of Kazakhstanis devote their time to daily reading & 25% haven’t read a book in a year. At the same time, the audience of mobile and computer games is 1,5 million and 8,2 million people, more than 50% of the population. Classical literature has a special “dislike” from readers. So, how to excite the modern audience with classical story?
INSIGHT: modern audience likes game content, but there are no NEW genres.
SOLUTION: we recreated classical plots of school program literature in the marvelous aesthetics of video games. We reproduced famous scenes just playing our favorite video games without any actors, decorations, and cameras, using machinima technology. We call new genre Cybervine.
A legendary novel by F. M. Dostoevsky – Crime and Punishment in Half-Life 2
A. N. Ostrovsky’s classic drama – The Storm in The Witcher: Wild Hunt
A. S. Pushkin's novel in verse – Eugene Onegin in GTA V.
N. V. Gogol’s comedy – The Government Inspector in Fallout 4.
A. S. Griboyedov’s satirical play – Woe from Wit in The Sims 4.
Game content was used for non-commercial purposes in accordance with the rules of developers of games and gaming platforms to create similar content at the time of release of the video in full compliance with the copyright conditions. Condition example: https://www.xbox.com/ru-RU/developers/rules
RESULTS:
0$ for video production
250 000 views
More than 1000 likes and comments