Plan B prod

Рабочая группа

Client: @1fit.app
Produced by @planb.film

Producer: Magzhanov Adi
Director: Bashpay Yernur
DP: Nur Islam
Edit: Zhakypbayev Nurlan


Shoot a video that demonstrates the convenience and accessibility of the mobile application as much as possible.

To show the ease of use, we made a «teleport» effect, where a person moves from one place to another in an instant. For example, from home/work to the nearest gym/pool. We focused only on the sound design and the specific voice of the announcer, so as not to load the advertising with music and preserve minimalism.

YouTube views: 3,157,583

The video produced a positive response from the audience. The idea resonated in every viewer and the task was successfully completed.