1FIT — Dopamine
Клиент
Plan B prod
Рабочая группа
Client: @1fit.app
Produced by @planb.film
Producer: Magzhanov Adi
Director: Bashpay Yernur
DP: Nur Islam
Edit: Zhakypbayev Nurlan
Задача
Task.
Shoot a video that demonstrates the convenience and accessibility of the mobile application as much as possible.
Decision.
To show the ease of use, we made a «teleport» effect, where a person moves from one place to another in an instant. For example, from home/work to the nearest gym/pool. We focused only on the sound design and the specific voice of the announcer, so as not to load the advertising with music and preserve minimalism.
Result.
YouTube views: 3,157,583
The video produced a positive response from the audience. The idea resonated in every viewer and the task was successfully completed.
