Рабочая группа

Creative Team:

Company - Ishonch

Zamira Rakhmanova – creative director
Selivanna Sin – creative manager
Doniyor Soliev - art director
Dilafruz Yusupova - PR manager
Madina Nigmatova - innovation manager
Urmatbek Beishenaliev - marketing director
Nurbek Abyldaev - brand manager
Sardor Kuchkarov - trade manager
Alisher Boykuziev - head of marketing communications department
Otabek Kholmurodov - media manager

Agency - Synthesis

Farrukh Sharipov – creative director
Sergey Gorobtsov – copywriter
Shirin Yusopova – copywriter
Timur Aitov – designer
Yulia Gerasimova – account manager

Production - Abstract VS

Producer - Bekzod Abduvaliev
Director - Ivan Proskuryakov
Line Producer/1AD - Valeria Popova
Director of photography - Kirill Groshev
Production Designer - Helga Geller
Costume designers - Laylo Zakirova
Account manager - Karina Tadjieva
Editor - Khodjiakbar Lutfullakhodjayev
Color grading - Daniyar Mussin
Clean up, VFX - Aydos Kenzheev
Sound engineer - Akbar Yusupov


It happens to all of us: you need to buy a gift, but you can’t figure out what your friend or family needs right now.

It seems that a loved one has everything ... or perhaps what they need is so expensive that you just can’t afford it right now ... or maybe you don’t want to bother too much, because someone will outdo you anyway... And, of course, there are times when doubts don’t even enter your thoughts. Here is a very special person. They need a very special something. You are the very person who can gift it to them.
No need to frantically remember what your loved one wants: you already know what will make them a little happier at this very moment.

Let's look at our, Uzbek’s, true selves from the outside. Let's see ourselves as real, thoughtful, genuine, open, vulnerable, sad, willing, frank. As well as loving and caring.

The image is not flawless. The cameraman is a neighbor who dropped by.
The act is not a performance, but life itself.
The details in the frame are real props, well-worn, reliable, proven.

Gifts from Ishonch are new and welcome. They will soon become familiar, reliable, proven.