Running is the Basis
Клиент
Almaty Marathon
Рабочая группа
General Manger: Vitalyi Slieptsov
Creative Director: Victor Pahovski
Creative Group Head: Sergey Remele
Copywriter: Darya Priyezzheva
Art Director: Darya Ossennikova
Client Service Director: Svetlana Tishenko
Account Manager: Kamila Ospanova
Задача
The Almaty Marathon is the largest running event in Central Asia.
Objective:
Expand the target audience and attract the attention of people engaged in other sports.
Insight:
In almost all active sports, running is the foundation, basis without which success is impossible.
