Unilever
Chief Commercial Officer: Yevgeniy Tyan
Account Director: Azazel Amirdinova
Art Director: Dmitriy Kiyko
3D Designer: Roman Mokrov
Project Manager: Ramil Abdullayev
Account Manager: Faizullah Abdussatarov
TASK
Rexona deodorant brand launched 2 new men's and women's products that protect against sweat under extreme strain. The task was to create an unconventional ad in out-of-home and stand out from the competition.
SOLUTION
We developed a complex 3D video showcasing both men’s and women’s products in 4 different locations, illustrating different conditions - from extreme heat to extreme physical exertion. The challenging parts for the technical team were robotical hand rigging and animation, the rapid location change, and the animation of a running character.