Kaspi Bank
Head of Mass Communication Channels Department: Gulnara Galiyeva
Production
Chief Commercial Officer: Yevgeniy Tyan
Account Director: Azazel Amirdinova
Art Director: Dmitriy Kiyko
Project Managers: Ramil Abdullayev, Uliya Kusherbayeva
Account Manager: Samal Satybaldina
Agency
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Renata Muratova
Art Director: Diana Korchevskaya
Copywriter: Adelya Yermakova
Designer: Aigerim Tursunova
Account Executive: Yelizaveta Khrapunova
Client Service Director: Anna Kostyleva
TASK
Kaspi Bank, which annually holds the biggest and most popular marketplace sale in Kazakhstan, for the first time decided to promote it in a digital out-of-home format. Our task was to create an attention-grabbing 3D project, creatively showing the abundance of goods in the Kaspi store.
SOLUTION
Taking into consideration the design of a 3D screen reminiscent of a cube, the project team came up with an unusual idea to imagine the Kaspi store as a 3D rubik's cube. We developed a volumetric Kaspi cube with constantly rotating and fluctuating sides, showcasing all products at the same time.
The project was presented on two 3D screens in Almaty and became a highlight of a TV report about the Kaspi campaign.