A ‘Thanks’ you won’t forget (non-standard OOH)

A ‘Thanks’ you won’t forget (non-standard OOH)


Ferrero Kazakhstan

Рабочая группа

Client: Ferrero Kazakhstan (Kazakhstan)
Kinder Brand Manager (Kazakhstan & CEA & CAU): Karina Murtazaliyeva

Agency: GForce (Kazakhstan)
Managing Director: Yuliya Tushina
Executive Creative Director: Yevgeniy Kostylev
Creative Group Head: Victor Ershov
Art Director: Maria Kalinicheva
Copywriter: Mikhail Varov
Designer: Diana Korchevskaya
Motion Designer: Alexander Filatov
Account Manager: Veronika Fedossova
Client Service Director: Anna Kostyleva


‘Thanks’ is a word that children often forget to say, especially to their parents. Even though moms and dads play so many important roles in their lives - they are family doctors, home chefs, family event managers, and so much more.
Kinder Pingui - chocolate for children and parents - decided to remind everyone how important it is to thank moms and dads for everything they do for us. So we launched a non-standard OOH campaign with easy-to-use stickers to make sure you don't forget to say thank you.
Instead of typical advertising posters we placed unusual billboards with stickers of different words of gratitude. So that every child, regardless of age, could take a sticker and thank their parents with it.
The campaign is still ongoing, and already more than 10000 thank-you stickers have been used.
Social media also raised awareness by writing about the Kinder Pingui stickers and encouraging people to thank their parents.
We achieved good results, bringing the brand closer to people, and reminded the whole city to thank their parents.