JSC LOTTE Rakhat
Managing Director: Meruert Esmuratova
Head of SMM: Nazim Yunussov
Head of Digital: Elena Pyanykh
SMM-Manager: Angelina Smal
Creative Group Head: Evgeniya Kan
Creative Group Head: Denis Babkov
Head of Art: Viktoriya Kim
Motion Designer: Dimash Maimakov
Designer: Islam Merikbayev
To build the image and awareness of the Rakhat brand and its products in SMM. Also to rejuvenate perception among the TA.
The sweets producer's Instagram account doesn't look that sweet. It reminded a product catalog with images of products and ingredients - without revealing positioning, insights and interesting stories.
Change the content making approach from a product catalog style into a magazine approach. Where each product is the hero of interesting and vivid stories that reveal not only its product characteristics, but also its positioning and image.
RESULTS IN 6 MONTHS
+1605 new subscribers
ER increased by 300%
Comments increased by 214%
The video is the same on both links.
LINK 2 is a backup (due to technical issues).