THE DIFFERENCE
Клиент
Nizhevred.kz
Рабочая группа
Managing Director: Meruert Esmuratova
Creative Group Head: Denis Babkov
Head of Art: Viktoriya Kim
Motion Designer: Dimash Maimakov
Head of Digital: Elena Pyanykh
Digital Manager: Dmitry Berzin
Задача
Nizhevred.kz ( LowerHarm.kz) is website dedicated to the concept of reducing harm from smoking, alcoholism, poor eating habits and a sedentary lifestyle.
BRIEF
Create a web banner leading to an article about harm of cigarettes' smoke and smoking alternatives - smokeless devices.
SOLUTION
In russian language words "SMOKELESS LIFE" and "THOUGHTLESS LIFE" (БЕЗДЫМНАЯ ЖИЗНЬ and БЕЗДУМНАЯ ЖИЗНЬ) sounds and looks almost the same - the difference is only in one letter. So we show this slightly difference in words meaning a huge difference in consequences.
FULL TRANSLATION
"SMOKELESS \ THOUGHTLESS LIFE"
not all the smokers see the difference
Get to know about the danger of cigarette smoke
Read an article"