CANDY YURT
Клиент
JSC LOTTE Rakhat
Рабочая группа
Managing Director: Meruert Esmuratova
Head of SMM: Nazim Yunussov
Head of Digital: Elena Pyanykh
SMM-Manager: Angelina Smal
Creative Group Head: Evgeniya Kan
Creative Group Head: Denis Babkov
Head of Art: Viktoriya Kim
Copywriter: Evgeniya Kan
Задача
PRODUCT
Sary Arka - local candies made of 100% local ingredients.
BRIEF
To remind that Sary Arka candies - is a 100% local candies. An this is a perfect choice for a candy treatment tradition during Nauriz. (Nauriz - Traditional kazakh New Year)
IDEA
SaryArka is 100% kazakhstani candies inside and outside.
EXECUTION IDEA
Sary Arka candy’s shape is exactly the same as shape of yurt - a traditional house of nomads and one of the main and the most recognisable symbols of kazakh culture and traditions.
LINK TO A PUBLISHED POST
https://www.instagram.com/p/CqKhAbYN-ef/
