Bespoke Art Series
Клиент
Samsung Kazakhstan
Рабочая группа
Credits
Agency: Cheil Kazakhstan
Client: Samsung Kazakhstan
Production: Paperbox
Cheil Kazakhstan
Creative Director:
Nurlan Satarov
Creative Group Head:
Assiya Shaikenova
Copywriters:
Assiya Shaikenova
Lidiya Virinskaya
Art Directors:
Nurlan Satarov
Ella Filonova
Nadya Sorokina
Account Executives:
Jussupova Venera
Anara Issakova
Producers:
Karina Zhestkova
Samsung Kazakhstan
DA Head of Marketing:
Rustam Kamalov
Product Management, DA Marketing:
Arsen Zhanseitov
Paperbox
Director: Kostia Sobol
Director of Photography: Yuriy Lewandowski
1st Assistant Director: Zelemkhan Yangulbayev
Producer: Viktoriya Kotyay
Line-producer: Stanislav Kotyay
Administrator: Daniyar Omarov
Administrator: Anatoliy Firsov
MUA: Kate Malysheva
Wardrobe Stylist: Firuza Umarova
Production Designer: Aliya Odinaeva
Assistan Production Designer: Ruslan Kulzhahanov
Assistan Production Designer: Marat Ismailov
Art Department: Zhanna Baimuratova
Art Department: Asyl Boranbay
Art Department: Ergalee Ospanov
Art Department: Dossan Hakimzhan
Art Department: Vassiliy Artisan
Art Department: Marat Isaev
Casting Director: Alla Corsak
Casting Manager: Zhanna Baizakova
Casting Manager: Karina Mukanova
Casting Manager: Nata Shevchenko
Editor: Victor Brodyagin
DIT: Eldar Dzhabrailov
DIT: Ziyavutdin Kadiyev
Focus Puller: Azamat Khabibullayev
Gaffer: Furkhat Safarov
Catering: Malkeyev Ramil'
Post-production: Ruslan Mukhambetov
Sound engineer: Arsen Oganesov
Color Grading: Yuriy Lewandowski
Задача
Brief
The Samsung Bespoke FDR refrigerator, which comes with interchangeable front panels, is intended to capture the attention of consumers.
Solution
The idea is to showcase the refrigerator as a work of art, we collaborated with talented Kazakh artists to develop a limited edition Bespoke FDR refrigerator series. This extraordinary collection comprises five unique paintings, each crafted by an artist who drew inspiration from family values, national heritage, art, and their own worldview. The artists' vision of their paintings is conveyed through videos that accompany each piece.
Campaign
– YouTube
– Cinema, 2.39:1 Cinema Scope
– Instagram
– Retail Displays
– Retail on TV Screens
– DOOH
– Brandshop
– Landing Page
– Sales Promo
– E-Mail
– Display Ad
Results
– 61 340 visits on samsung.kz to Bespoke Series
– Sales KPI: +147%
