Business Women's Day
Клиент
Payme
Рабочая группа
Creative Director — Shaha Saliyev
Art-Director — Victoria Sharafutdinova
CSD — Nargiz Kamalova
3D & Motion Designer — Andrey Kornienko
Copywriter — Said Nazrillayev
Задача
Background & Challenge
While most brands and organizations stick to the same old playbook for March 8th — the routine social media posts, typical holiday activities, standard corporate events, and generic 'feminine' gifts — we took a different approach.
Solution
Together with the Payme mobile app, instead of the usual manifestos and routine March 8th greetings, we dedicated all our resources to support small women-led businesses. The brand handed over all its LED screens throughout Uzbekistan to female business representatives. Every outdoor advertisement of ours during the March 8th period became a promotion for various women's businesses.
Result
The campaign assisted 1300 business-women to promote their entreprises and was supported by an international organization UNDP Uzbekistan.
