Galaxy Meta-Party
Клиент
Samsung Kazakhstan
Рабочая группа
Agency: Cheil Kazakhstan
Client: Samsung Kazakhstan
Production: PT Korea
Cheil Kazakhstan
Creative Director: Nurlan Satarov
Project Manager: Alim Razdykov
Project Manager: Anton Khon
Account Manager: Artyom Kim
Influencer Manager: Gulakhcha Akriyeva
PR: Almaz Kumenov
Social Media: Alana Dossanova
Digital Designer: Yuliya Lissichkina
Copywriter: Ulyana Fatyanova
Web Developer: Dastan Kurmangazy
CRM Manager: Daulet Arstanbekov-
Samsung Members Manager: Anvar Iskandarov
Samsung Kazakhstan
Project Owner: Zhuldyz Bexultanova
Project Owner: Dinara Toktybayeva
PT Korea
Group Head: Bryce Im
Project Manager: Rajon Kim
Technical Experience Support: Cece Kim
Задача
Brief
Rising awareness of Samsung Galaxy S23’s features in innovative and interesting way.
Solution
Live demo: https://ptkorea.io/neon-theater
Exclusively designed Metaverse event for Samsung Galaxy fans in Kazakhstan. We set different experience zones on metaverse. Most notably, one zone was specifically dedicated to showcasing the Galaxy S23's signature x100 zoom. We used the moon as a subject and showed visitors how close it appears when zoomed in using the Galaxy S23 Ultra. We also added interactive entertainment features including Live True/False Quiz, 3D Galaxy Branding, and Crossword Puzzles. Last but never the least, we invited prominent Kazakhstani artists on stage, and they delivered some epic performance for the Galaxy fans.
Campaign
– Samsung News Room
– Samsung Members
– Instagram
– Landing Page
– E-Mail
– Display Ad
Results
– Total participants: 513 guests
– Average Spent Time: 23:36 min
– Product Zone Interaction Rate: 80%
– 2 457 visits on samsung.kz to Galaxy S23 Series during the event
Live demo: https://ptkorea.io/neon-theater
