The broadcast of the "Qatar-2022"



Рабочая группа

Rustamov Maqsud - CMO JSCB "Agrobank"
Soibjonov Otabek - Brand manager
Dragunov Ruslan - Art director
Sutbekov Mikhail - Head of design


One of the most anticipated events of 2022, the "Qatar-2022" tournament entered the history of FIFA as the first world championship held in the winter season.

To ensure the excitement of the championship conquers every household in our country, JSCB "Agrobank" took over the sponsorship of the broadcast of the "Qatar-2022" world championship on MTRK channels of Uzbekistan. The bank prepared merch (ball, sports bag, t-shirt, sweatshirt) with the symbols of the tournament and distributed it to partners, influencers, bloggers, and employees.

Also, on the occasion of the World Cup, Agrobank held a promotion among its clients who made international money transfers and presented two winners with a trip to one of the "Qatar-2022" games. The campaign announcement was viewed more than 1 million times on the bank's Telegram channel.

Broadcast views exceeded 12 million, and social media coverage reached almost 3 million. On the official telegram channels of Uzbekistan SPORT TV and FUTBOL TV, JSCB "Agrobank" was regularly mentioned as a broadcast sponsor in posts about the group composition, game schedule, and scored goals.