Nutrimed packaging design
Клиент
Nutrimed
Рабочая группа
Creative Director: Timur Nusharov
Art Director: Alisher Rakhimov
3D-Designer: Michail Tiora, Rustam Akhmedov
Copywriters: Margarita Urmantseva, Malika Nikolayeva
Задача
Challenge: An outdated image of the dietary supplements line, a blank and motley, lost on the background of other packages. Packages do not inform the consumer about the direction of the dietary supplements, do not attract.
Solution: The need to reposition the brand on the market, carrying out the restyling of the logo and developing a new design system demonstrating a more relevant image of dietary supplements.
The main idea was to develop visual associations that link the dietary supplements of each line, demonstrating the direction of action. For visual appeal and difference of medication on the shelf, it was decided to use colorblocking with pleasant color combinations and unique illustrations to attract attention, informing the buyer about what this dietary supplement is for.
Results: Attractive colors attract attention and visually inform the consumer the orientation of the dietary supplements. The balanced inlay text combines all the necessary information in two languages. The label on the packaging repeats the packaging design without overloading the information carrier.