Samsung
Chief Commercial Officer: Yevgeniy Tyan
Account Director: Azazel Amirdinova
Art Director: Dmitriy Kiyko
Creative Copywriter: Uliya Kusherbayeva
3D Designer: Vladislav Pak
Project Manager: Rustam Ashykbayev
Account Manager: Alina Svigarite
TASK
Samsung introduced a new generation of washing machines - the Bespoke AI laundry system powered by artificial intelligence. The task was to highlight the advanced technology behind the product and present its advantages in a creative way in out-of-home, standing out from the standard home appliance advertising.
SOLUTION
Laundry methods came a long way – from hand washing in the river to smart machines controlled by Artificial Intelligence. We decided to follow this progress in a video project. We conducted a historical study and created a 3D movie for digital out-of-home showing the evolution of laundry from manual to Bespoke AI. The 3D movie is 1 minute long and filled with detailing, animation, and transitions.