MARS
Account director Nataliya Okorokova
Creative director Kseniya Mikhailova
Creative group head Pavel Grebennikov
Copywriter Viktoriya Rodenkova
Art director Alexey Ipatyev
Designer Anastassiya Kochergina
Motion designer Alexandr Hohlov
The task was to develop a promotional campaign that would support the new global Whiskas platform and create an engaging consumer experience with the brand. We have designed a promo website with lessons in cat language and prizes for successfully completing them. Participants "purred" thousands of minutes: they became better at understanding cats and grew to love the Whiskas brand just a little bit more