Family Pluses
Клиент
Beeline Kazakhstan
Рабочая группа
Client: Beeline Kazakhstan (Kazakhstan)
Head of MarCom - Dinara Usinalieva
Senior Brand Manager MarCom - Zhuldyz Kononbaeva
Brand Manager - Polina Tokareva
Agency: GForce (Kazakhstan)
Managing Director: Yulia Tushina
Executive Creative Director: Yevgeny Kostylev
Creative Group Head: Rafael Imamniyazov
Head of Art: Anton Ussenov
Senior Designer: Matvey Lisitsa
Designers: Zhuldyzai Zhubau, Omi Makarenko
Motion Designer: Alexander Filatov
Client Service Director: Anna Kostyleva
Account Director: Anastasia Ivanova
Account Manager: Adina Alshimbayeva
Production: Anykey.kz (Kazakhstan)
Producer: Vladimir Petrov
Film Director: Valentin Minchuk
DOP: Azamat Dulatov
1ST AD: Maria Roschina
UPM: Kirill Roshchin
Production Designer: Aliya Odinaeva
Costume Designer: Anna Kucherova
MUAH: Vera Koroleva
Location Manager: Oleg Grechihin, Artem Kravchenko
Production Assistant: Madina Shafigova, Darkhan Tulebayev
Sound Designer: Arsen Oganesov
Editing: Dilshat Chorukov
Color Grading: Yerlan Tanaev
CG-supervisor: Ruslan Mukhambetov
Catering: Production service catering
Casting: Victoria Gotlib (made of)
Задача
Context:
Beeline Kazakhstan has launched a new ideal family tariff where every member of the family will find something for themselves. It includes home internet, plus TV, plus mobile cell. This is the ideal tariff with only pluses!
Idea:
Ideal tariff for ideal families.
Ideal advertisement of an ideal tariff: it shows ideal Kazakhstani families, plus they directly, without metaphors and comparisons, say the product offer, plus - repeat it many, many times. Perfect for launching a new tariff and memorizing its conditions!