MARS
Account director Nataliya Okorokova
Creative director Kseniya Mikhailova
Creative group head Pavel Grebennikov
Copywriter Viktoriya Rodenkova
Art director Alexey Ipatyev
Designer Anastassiya Kochergina
Motion designer Alexandr Hohlov
Our task was to transform the Whiskas promo website from a prize giveaway platform into an engaging brand interaction space. We developed a game centered around learning cat language: participants had to repeat phrases in cat language, and only upon successfully completing the lessons could they enter prize draws. Participants "purred" for thousands of minutes, becoming better at understanding cats and growing to love the Whiskas brand just a little bit more.