Beeline Janymda
Клиент
Beeline Kazakhstan
Рабочая группа
Client: Beeline Kazakhstan (Kazakhstan)
Head of MarCom - Dinara Usinalieva
Senior Brand Manager MarCom - Zhuldyz Kononbaeva
Agency: GForce (Kazakhstan)
Managing Director: Yulia Tushina
Executive Creative Director: Yevgeny Kostylev
Creative Group Head: Rafael Imamniyazov
Copywriter: Vladislav Teneshev
Head of Art: Anton Usenov
Senior Designer: Matvey Lisitsa
Designer: Zhuldyzai Zhubau
Designer: Omi Makarenko
Senior Designer: David Zakaryan
Motion Designer: Alexander Filatov
Client Service Director: Anna Kostyleva
Account Director: Anastasia Ivanova
Account Manager: Adina Alshimbayeva
Production: The Martini Shot
Executive Producer: Nikita Kochkarev
Producer: Kate Boyko
Bidding producer: Hanna Hromovyk
Film Director: Michael Zvegintsev
DOP: Madiar Satybaldiyev
1ST AD: Maria Roschina
UPM: Nastya Puptseva
Production Coordinator: Nastya Krivova
Casting: Cast.kz
Production Designer: Aliya Kosaeva
Costume Designer: Anna Kucherova
MUAH: Greta Orlova
Location Manager: Andrey Tretyakov
Horse Stunts: Nomad Stunts
Drone Operator: Alexandr Avdeev
Post-Production Producer: Nastya Kovalchuk
Post Production Studio: WeAreFx
Sound Designer: Daryn Ady
Editing: Shingys Bogdanov
Color Grading: Yerlan Tanaev
CG-supervisor: Stas Ravkyi
Catering: Fresh catering
Задача
Task:
To tell Kazakhstani people that Beeline is the mobile operator with the widest mobile Internet coverage in the country
Insight:
When addressing someone you care about to emphasize a special attitude, Kazakhs say "Janym", which means "My soul" in Kazakh. From the word "Janym" another word is formed — "Janymda" which in translation from Kazakh means "In my soul" and at the same time carries the meaning — "Near me".
Idea:
With Beeline's wide mobile Internet coverage everyone you love is near you, wherever you are!
If you are not near those you love and who are dear to you, thanks to Beeline's wide coverage — you are still together, you are "Janymda"!