Out-Of-The-Box Outdoor
Клиент
Beeline Kazakhstan
Рабочая группа
Client: Beeline Kazakhstan (Kazakhstan)Head of MarCom - Dinara Usinalieva
Senior Brand Manager MarCom - Zhuldyz Kononbaeva
Agency: GForce (Kazakhstan)
Managing Director: Yulia Tushina
Executive Creative Director: Yevgeny Kostylev
Creative Group Head: Rafael Imamniyazov
Head of Art Department: Anton Ussenov
Senior Designer: David Zakaryan
Designer: Zhuldyzai Zhubau
Account Director: Anastasia Ivanova
Client Service Director: Anna Kostyleva
Задача
Beeline Kazakhstan mobile operator has the widest mobile Internet coverage in the country.
To demonstrate this in outdoor advertising, we simply printed out a banner that was larger size than necessary and inserted it into billboard boxes so that its edges extended beyond the frame. Now banner coverage looked widely extended and out-of-the-box. Literally! So simple.
