An unusual congratulation of the Uzbek people on the holiday of Ramadan Hayit
Клиент
Ipak Yo'li Bank
Рабочая группа
Project manager: Nishonov Khojiakhmad
Screenwriter: Prikhodko Elena
Cinematographer: Java Mir
3D designer: Sviridov Ilya
Задача
Task:
On the eve of the Ramadan Hayit holiday, we offered Ipak Yuli Bank to congratulate its audience in a non-standard way.
But in the realities of modern social platforms with an abundance of diverse content, it is no longer possible to surprise the user with a simple congratulatory post, much less force them to share.
So how can a bank stand out in the face of a huge number of the same type of congratulatory posts?
Decision:
We decided to use 3D Motion Tracking technology, which is actively gaining popularity in the Uzbek content market, and create a video clip with the effect of augmented reality.
The result:
The video was instantly shared and the mark of reposts in the first hours grew to almost five hundred shipments, and eventually reached 638 mentions.
Instagram's reach has crossed the half a million users mark.
The coverage in Telegram for 24 hours amounted to more than 520,000, and the mark of reposts in personal chats reached almost 3.5 thousand.
We have reached an audience of more than 1,000,000 people, having interested both the older generation, who are more receptive to such content, and the youth, who are particularly observant.
Link: https://www.instagram.com/reel/CrR6hT8NVG0/?igshid=MzRlODBiNWFlZA==