Айдентика и упаковка Макаронной лавки
Клиент
ОсОО "Фуд Континент"
Рабочая группа
Dastan Miraj - creative director
Azamat Asan - art director
Elnur Isakov - art director
Nurzat Turgunalieva - designer
Elina Medetbekova - manage
Задача
Sabina Temiralieva's pasta shop has gained immense
popularity in Kyrgyzstan.
TASK:
To expand the network of pasta sales points, the
“Pasta Shop” was created. We were tasked with
developing a corporate and recognizable style for
this store.
SOLUTION:
Our decision came empirically, during which we tried
pasta ourselves, followed the path of the product
from purchase to consumption, and looked for
insights. During this work, we noticed that there were
always pasta crumbs at the bottom of the box. And it
was these crumbs that we decided to turn into
important elements of the store’s corporate identity.
