Creative director: Daniyar Abdullaev
CSD: Sevara Ubaydullaeva
Art-direction: Nazar Sobirov
Design: Grigory Konovalov
Video & Animation: Ali Nazarov, Armen Sokolov
Benefit is a brand of paints, varnishes and building materials. The client approached us with a request to completely update the brand and create a unified style for the entire product line. The main goal was to stand out on the shelf and among competitors and create something creative and unique.
We decided to combine creativity and functionality - to solve some pain or problem for the consumer. During the research process, we discovered that the main problem of clients is that people themselves do not understand which paint to choose from the many options for their specific needs.
The solution was to use packaging as a direct means of communication with the client. We used basic needs and reflected them on the front of the packaging in order to immediately make the audience understand the purpose of a particular SKU, and then introduced a selection of frequently asked questions on the back label
Thus, a new brand was created that combines an unusual approach to paint design and at the same time extremely useful and functional content.