Dordoi Plaza Shopping
Working Group:
Marketing and PR Director - Batma Kazakbaeva
Marketing Department Manager - Muratbekova Zharkynay
Creative Designer - Julia Gebel
Motion Designer - Nikita Kornilov
SMM Manager - Emma Krasnovskaya
Performance staging:
Author of ideas and script - Batma Kazakbaeva
Stage directors - Zamirbekov Chagaldak (director "Theater 705"), Olcha Shchetinina, Roman Khuzin (Theater "PLACE D...").
Costume designer - Tatybekova Gulzat and Mariam Ablakova.
Art historian Cholpon Tentieva (Museum of Fine Arts of G. Aitiev)
Background:
Dordoi Plaza is one of the best shopping malls in Kyrgyzstan. Theater Place D is a youth performative arts theater. Theater 705 is an independent art venue for experimental performances, exhibitions and other artistic events, Kyrghyz National Museum of Fine Arts named after Gapar Aitiev is the main art treasury of Kyrgyzstan.
Problem:
The pandemic, which shut the whole world down and made people more isolated than before, particularly affected those whose lives are about creativity and enlightenment as they spread knowledge and art.
Even after all the restrictions were lifted, people were in no hurry to return to theaters and museums.
Solution:
The marketing department of the Dordoi Plaza shopping center, in collaboration with young theater directors and actors from Theatre Place D and Theatre 705, as well as the G. Aitiev National Museum of Fine Arts, decided to remind people that behind the hustle and bustle of everyday life, there is still beauty and harmony to be found within the walls of museums and theaters. The Art and Dordoi Plaza project staged art performances with famous paintings by Kyrgyz artists and with world classics. These paintings came to life in the shopping center and interacted with the guests.
This project has been implemented for 3 times in a row:
1.Reviving the Mayram painting by the Kyrgyz artist S. Chokmorov,
2.Reviving the paintings by three famous women of Kyrgyzstan in the field of art
3.Reviving world classics paintings.
Result of Collaboration:
The project delighted a huge audience both offline and online.
The videos were shared by the most-read media like Kaktus Media, 24 KG, and the popular public news.kg.
Total reach for all three projects: 1,568,785 views, 254,732 likes, and 42,136 comments.
Dordoi Plaza believes that artists fill this world with meaning and inspiration.